5 Best 2018 Winter Olympics Commercials
Prepare to be inspired, moved, and motivated.
Proctor & Gamble’s 2018 Winter Olympics “Thank You Mom” campaign highlights the potential that moms see in their future Olympians, no matter the odds. In one segment, a mom strokes the black eye on figure-skating son’s face, in another a mom helps her young son who has a prosthetic leg step off a training bus. Procter & Gamble asks us to imagine how much better the world would be if we could all see the potential in everyone.
Thank you P&G. I mean, who doesn’t want a better world?
Toyota’s ad, which first aired during the U.S. Super Bowl, tells the true story of Canadian skier Lauren Woolstencroft, an alpine skier and eight-time Paralympic gold medalist. Woolstencroft began skiing when she was 4 years old. In a few days, Woolstencroft will join the CBC broadcast team for the PyeongChang 2018 Paralympics.
You go, Toyota. We LOVE your mobility campaign. And Woolstencroft, we can’t wait to watch.
This Comcast commercial features Rico Roman, a U.S. Paralympic gold medalist, retired Army Staff Sergeant, and Purple Heart recipient. He’s done more in that sentence than most people do in a lifetime. Roman will represent Team USA on the ice in the 2018 Paralympics, as part of the USA Sled Hockey Team.
You say nothing’s easy, Rico. Well, maybe. But you sure make it look easy.
And oh, by the way… Thank You For Serving.
Apple’s commercial conveys real stories of how the Apple Watch helps people engage in a happy and healthy lifestyle. From the father of a diabetic daughter to a self-dubbed Russian cyborg athlete, Apple shows us how a little motivation can change your life.
Ok Apple. It worked. We all need a Watch.
And finally, the trailer for the 2018 Paralympic Games makes you want to get outside and breath some fresh, cool air. The Paralympics Opening Ceremony will begin March 9. Find more information on what to watch each day of the 2018 Paralympic Games here.
And really. When you’re finished watching? Get up. Get out. Get going.